5 Tips for Branding Your Videos

If you didn’t already know, branding is pretty important. A brand is a combination of design elements, copy, and creates an emotional connection between your business and your audience.

Video is one of the most compelling tools for creating meaningful engagement, which is why it’s no surprise that the demand for video is steadily increasing. Video is expected to be 82% of all mobile traffic by 2022. Branding your videos is going to be incredibly important! These videos share to your viewers what your brand has to offer. A well-branded video focused on visual storytelling with a mission-driven narrative can do wonders for your company’s brand awareness and employee morale.

Before you wow your audience with rich videos, here are five tips for branding your videos, so they are uniquely your own.

1. Be authentic

If you want to attract and retain loyal viewers with your videos, convey a sense of authenticity by using colors, fonts, textures, and animation styles that align with your brand promise.

Incorporating your company’s logo and fonts and working from your brand color palette will help guide your storytelling style and maximize your brand impact.

Leverage your videos as a tool to shape your brand in the viewer’s mind and allow people to quickly connect with your company on an emotional level. As viewers begin to personally identify with you and your videos, your brand will continue to grow and your audience will become more loyal.

2. Set the right tone

A video that is on-brand delivers the right message at the right time. In order to really connect with your audience, the viewer should be trusted to be smart enough to subconsciously grasp what your brand is supposed to mean to them. Thinking about how someone will feel when they watch your video is important to keep in mind. People may forget the specifics of the content of your video but they will never forget how your video made them feel.

Through branding, you will infuse your videos with your company’s unique voice.

3. Don’t just say it – show it

Branding is not just about getting your target audience to pay attention to you. It’s also about getting your viewers to see your company as the best fit for them. You want your video to be styled in a way that drives home your mission. The biggest mistake people make is putting all their emphasis on the script and forget to show what they are talking about. For instance, if you are talking about writing in a journal, you can show video of you or stock footage of someone doing that.

4. Be a curator

When brainstorming how to brand your videos, always think about your audience first. Your video will only get an average of two seconds to grab someone’s attention, especially with videos on social platforms.

In order to maximize the impact of your message, it’s important to mindfully curate and design your videos. Ask yourself the following questions to get started:

Does the video reflect the values that I want to portray to my customers and internal audience?
Are my brand colors and fonts incorporated?
Does the video accurately capture the heart and soul of my brand?
What kind of emotions will the viewer feel when they see my video?

5. Don’t cut corners

Creating a high-quality video should always be your goal. Things to watch out for when creating your video:

Storyline, what will the audience gain from this, does it make sense?
Fonts, are the fonts on-brand or random and mismatched?
Colors, are you using off-brand colors?
Logo, are you using an updated logo?

I totally get that branding your video can seem overwhelming and even frustrating at times, but the end result is SO worth it. Tweak any areas of visual tension you discover, even if it seems small or insignificant. By doing this, you eliminate any awkwardness the viewer may pick up on.