First let’s clarify - Search Engine Optimization (SEO) is what you do to get discovered and rank the highest when others search for your business. The higher your website ranks, the more likely your brand will get noticed. The goal is to appear in the first three results — the top three spots get 55 percent of all clicks.

Facts: Google’s algorithms prioritize websites with video content. Did you know that  93 percent of online experiences start with a search engine?! Amazing right? The first place people go search in is not always social media. A shocker to me.

Let’s get to the point: How does video help? Welp, adding video to your website helps increase your Search Engine Results Page (SERP) rank in a couple of ways:

• Video increases your click-through rates

  Including video on your page drives a 157 percent increase in organic traffic from SERPs. The click through rate shows how often people who see your video/ads end up clicking on it.

• Video increases conversion

  The second part of click-through rates is conversion. The more people visit your site the higher chance of conversion.

• Video Lowers your bounce rates

  People spend over twice as long on a page with video than without.

  People have short attention spans. So using videos that are up top 2 minutes long get tons of engagement .

Video is key, but the real magic happens when you combine the trifecta of MAKE videos, SEO, and valuable content. Thats when you’ll secure a high position ranking and high click-through rate.

Let’s keep it real: Video alone won’t be the ultimate deciding factor in your rankings. Think of it as a cycle.

MAKE videos attract your ideal client, which makes them click on your content. Your content along with MAKE videos builds trust. And clients who trust you, buy from you.

Watch the video below to see how to customize videos in the MAKE membership

On the SEO side, video boosts your rankings by allowing more people to see your site, which means more people will click on your link. That’s where content comes in to keep them interested. You must add content with video or your ranking could dwindle — telling the search engines your site isn’t valuable.